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They are soaked in beneficial ingredients and made from variety of materials, such as cotton, non-woven fabric, hydrogel or bio-cellulose. Sheet masks or facial masks are face-shaped sheet fabrics made of various materials, designed to fit the face with holes for the eyes, nose and mouth. The figures are expected to rise to an exceptional USD 336.7 million by the end of 2024. In fact, sheet masks played the most important role in spreading the popularity of Korean cosmetics, a concept that is today worth globally more than 13 billion US dollars.Īccording to the 2017 report of the global market research company Transparency Market Research, the market value of facial masks in 2015 was estimated at USD 160.4 million. But it did not take long for the benefits of the popular masks to become acknowledged also in Western countries. And while they had already achieved a beauty status in Asia, the Western countries were at first more reserved in recognizing them. Many Korean women use the masks because of their countless benefits every single day.

Sheet facial masks originate in South Korea where they are an essential product in Asian skin care. Nowadays, it is hard to find a beauty enthusiast who has not tried a sheet mask or two.

A few years back, the sheet masks were a niche product known only to few. The social media is full of fans and enthusiasts of these innovative sheets soaked in superb ingredients and the masks have achieved a cult status also among celebrities, such as Gwyneth Paltrow, Drew Barrymore, Kate Hudson and Emma Stone, who eagerly post their sheet mask selfies. Lately, sheet masks have been following us at every step.

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